Harness the authenticity, impact and scale of every day content.
With the rise of short form video, brands need to produce a high volume of impactful content that resonates with specific micro-audiences.
With the rise of short form video, brands need to produce a high volume of impactful content that resonates with specific micro-audiences.
Everyday content surfaced to brands.
Brands approve or reject content in real-time.
Approved content is added to ad campaign.
Creators rewarded based on creative performance.
The increasing demand from consumers for this type of content, along with its unique nature, has presented several challenges for brands.
The need for impactful content at scale. 64% of marketers say their greatest challenge is content at scale.
Solving for authenticity and relevance. 86% of consumers say authenticity is important when deciding which brands to support.
Consumer ad blindness and ad blockers. 2/3 of Gen Z use Ad blockers
Lack of transparency & control. 80% of advertisers investments goes to influencer / creator. Only 20% on media.
Discover some insights into the Capitec Education Loan campaign
◉ -93% Cost per view
◉ -45% Cost per click
◉ -13% Cost per Lead
Unlock the value of your everyday creative.
◉ Connect your everyday content to the brands you love and grow an always on income.
◉ Creating opportunities for anyone with a mobile device.
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